We at Appier have gone through a fascinating 2014. We are grateful for all your continuous support and feedback in the last year, and we look forward to celebrating an amazing 2015 with you.
Wonderful Events, Wonderful People
The wonderful year of 2014 started with a series for great tradeshows where we met with so many passionate people from this industry. Some of the events we attended included Casual Connect USA, Singapore and Europe, Game Connection USA, Europe, China Joy in Shanghai and so many more. View our past events and upcoming events.
Learn from the Best – Investment from Sequoia Capital
One of the most important milestones for Appier was to receive series A funding from Sequoia Capital. We appreciate all the support from Sequoia as a great partner and mentor. We have learned so much from them and are looking forward to a great 2015 together.
Cross-Screen Targeting Official Launch
In late September, we officially announced Appier’s Cross-Screen targeting product feature. Since its launch, Cross-Screen targeting has already helped a lot of our clients solve their marketing challenges in this multi-devices era. Know more about our technology.
Consumer Insight as the Key to Success
At Appier we process billions and billions of data everyday. We wanted to make use of these valuable analytical insights and share with the industry market trends and interesting customer behaviors from our database. Therefore, we launched the first ever Cross-Screen user behavior research report in October. Unlike most of the existing user behavior reports based on surveys and questionnaires, our research report was based on billions of actual campaign data points in the first half of 2014.
Last but not least, people is our number one asset. With global offices in Taipei, San Francisco, Singapore, Tokyo and Sydney, we worked hard in making sure that the Appier way is translated and localized across the globe. From 30 to 70, Appier grew more than double in the last year and we are excited for all the new energy and building an even stronger 2015 together.