According to eMarketer, eCommerce sales in Asia Pacific Region will have a strong growth from 501.68 billions in 2014 to 707.8 billions in 2016. As a marketer in this industry, are you ready to plan ahead to face this competitive market
Many of you know that retargeting is important because not all potential customers that come to your site to buy things right away. You need to continue to engage with those potential customers by delivering relevant content to them. For example, you can show the ads with products that the users have seen on your site to increase transaction.
It’s time to take a step forward.
With dynamic retargeting, you can do so much more than traditional retargeting. Besides deliver ads which have been seen by a user, you can also recommend other products that the user may like. Users might see an ad with an array of the exact products they’ve already viewed in addition to related products from the site’s catalog.
Cross-Screen Retargeting + Dynamic Creative + Tailored Ads = Best Results
Cross-Screen technology is at the heart of Appier’s solutions. Appier’s Cross-Screen Dynamic Retargeting provide advertisers and users a whole new online purchasing experience.
When a customer viewed some products on the phone and/ or on the tablet, Appier AI-Robot can identify all the devices owned by the same user. Also, Appier’s product recommendation engine determines the best mix of products for each ad, factoring in elements such as related products, most popular products and items previously viewed. Thus, delivering ads to the screens that the user will most likely to transact to increase their motivation to purchase.
Static ads are less effective for eCommerce. Cross-Screen Dynamic Retargeting is the future.
If you really want to give it a try, but are also afraid to face the technical problems. Just simply contact us, and we will get back to you the soonest.