The Next Frontier – TV & Cross-Screen Marketing

KV_The Next Frontier - TV and Cross-Screen Marketing

Despite the fact that we spend more and more time on smartphones and tablets in this multi-screen era, turning on TV is still something we often do when we are at home.

ANA and Nielsen’s survey showed that mobile phone and tablet will be the most important screens for users in 2016, while traditional TV will continue to decrease its importance. Yet, we can still see a tremendous growth on connected TV in three years.

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