It is vital to step out silos of traditional TV buying and move to holistic media planning.
TV viewership never can tell who is in front of the screen and viewers’ interest. Traditional TV buying won’t make advertisers happy unless it can render more control to them over the true ROI with the best allocation of a fixed budget given a right set of ad slots with associated audience profiling. To realize the ideal and compelling TV buying solution, Appier Programmatic TV can make advertisers’ TV buying budget effective by adding intelligence through data analysis to boost response rates and allowing advertisers to smartly associate TV buying strategy with all other screens.
Appier Cross-Screen Marketing + Programmatic TV Buying = Best ROI
Is sampling necessary for online campaigns? Yes. The point is how long it needs to take.
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As we have entered the era of multi-screen, it is important for everyone to understand how we (consumers) interact on different screens at different times and at different markets. In the second half of 2014, Appier analyzed 370 billion data points from our database, covering eight markets, including Australia, Hong Kong, Indonesia, Japan, Malaysia, Singapore, Taiwan, and Vietnam. This research report is designed to help marketers better understand, design and execute localized and customized Cross-Screen Marketing strategies.
Read this report to learn:
- Insights on multi-device ownership and user behavioral similarity.
- Comparisons of cross-screen user behaviors during different times of the day and different days of the week.
- Trends on user preference for screen sizes, creative sizes and operating systems.
- Effects of device types and screen sizes in game, retail and travel industries.
There is too much jargon in the advertising and marketing fields. This tends to decrease the interest level of marketers due to the confusion created in their minds.
In this article, we would like to introduce the concepts of “Remarketing” and “Retargeting” in a more simple, “Appier” way.
There are not many definitions for these terms to be found currently. From our point of view, the major differences between the two are:
Holiday season is the busiest time of the year for B2C industry. Last week, we shared 5 tips for B2C marketers on holiday season planning. Don’t worry, we didn’t forget about you, our B2B marketer friends. The holiday season, despite common misconceptions, is an extremely important time for B2B marketers as well, and here’s why: