According to eMarketer, eCommerce sales in Asia Pacific Region will have a strong growth from 501.68 billions in 2014 to 707.8 billions in 2016. As a marketer in this industry, are you ready to plan ahead to face this competitive market
There is too much jargon in the advertising and marketing fields. This tends to decrease the interest level of marketers due to the confusion created in their minds.
In this article, we would like to introduce the concepts of “Remarketing” and “Retargeting” in a more simple, “Appier” way.
There are not many definitions for these terms to be found currently. From our point of view, the major differences between the two are: