Appier Webinar: 5 Things Marketers Must Know to Reach Online Customers Effectively

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The multi-device dynamic has forever altered the marketing landscape, radically changing the methods by which marketers communicate with their existing and potential customers in Asia. In this webinar, Winnie Lee, Chief Operating Officer of Appier, will be sharing valuable insights into the pivotal role of screen breadth (reach/opportunity) and receptivity have now assumed in cross- screen marketing.

When: September 1, 2015, at 11:00 AM (GMT+8)

Sign up now to learn about:

  • Trends in multi-device ownership and user behavior / pattern complexity
  • Multi-device usage trends and opportunities
  • User preferences for screen sizes and operating systems
  • Receptivity to online advertising in Asian markets
  • Market specific cross-screen user behavior highlights

Register now!

If you sign up but are unable to attend the webinar, we will send you a recording later.

Appier Research Report: Cross-Screen User Behavior Insights, Asia 1H 2015

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Download Full Report (English)
レポートをダウンロード(日本語)​
下載報告 (中文)

The multi-device dynamics has forever altered the marketing landscape, radically changing the methods by which advertisers communicate with their existing and potential customers in Asia. As the number of devices operated by a single user grows, it becomes increasingly difficult to predict user behaviors and patterns across all devices, presenting a daunting challenge to marketers: how to leverage big data to fully understand and accurately predict cross-device usage and user behavior.

To help marketers better understand user behaviors across devices, as well as design and effectively deploy cross-screen marketing strategies tailored to Asian markets, we have released a comprehensive research report on the cross-screen user behavior in the first half of 2015.

The research report provides an overview of key trends in multi-device usage and corresponding user behaviors in 10 Asian markets during the first half of 2015 by analyzing 490 billion data points from the Appier database. Markets covered in the report include Australia, Hong Kong, Indonesia, India, Japan, Malaysia, the Philippines, Singapore, Taiwan, and Vietnam.

Download the report now to be the first to access:

  • Trend indicators for multi-device ownership and user behavior / pattern complexity
  • Comparison of cross-screen user behavior on PCs, smartphones and tablets by day of week and time of day
  • Screen size and operating system trends in Asia based on user preferences
  • Influence of device types and screen sizes on ad interaction and opportunity

Appier Webinar: Cross-Screen User Engagement

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Winnie Lee
Appier’s COO
      People own more devices than we imagine. Users are often engaging with content on multiple screens. What kind of device types and operating systems do they prefer? Are there any cross-screen user behavior differences in different industries? Based on Appier’s cross-screen research report, join Winnie Lee, Appier’s Chief Operating Officer, for more in-depth knowledge on Asian user behavior across PCs, smartphones, and tablets.

March 19th, 2015 at 11:00 AM (GMT+8)

Join us to learn research-based insights on:

  • Market trend for different device types
  • User preference for different operating systems
  • Effects of creative sizes on mobile devices
  • Effects of device types & screen sizes among different industries

Register now!

If you sign up and aren’t able to attend, we will send you a recording of the webinar after.

 

Multi-Device Ownership & Cross-Screen User Behavior

No one will deny the fact that cross-screen trend is happening. Just look at what you have right now, it’s 4 p.m. and you are doing your work on PC, checking text messages on smartphone occasionally, and probably there’s your personal tablet in your bag and you are going to use it for outside presentation.

Two is not enough.

Owned more than two devices is very common for many people. Same trend also can be seen in many Asian markets. According to Appier’s research report, overall speaking, one-fourth of multi-device users (people who own more than two devices) own three or more devices, even for emerging markets.

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Insights on Asian Consumer’s Multi-Device Ownership & Cross-Screen User Behavior

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Winnie Lee
Appier’s COO
    Not all Asians are the same. The region is as diverse as it is vast. It’s important for marketers to understand your local customers before implementing your marketing campaign. Based on Appier’s latest cross-screen research report, join Winnie Lee, Appier’s Chief Operating Officer, for more insights on Asian consumer’s behavior across PCs, smartphones, and tablets.

February 5th, 2015 at 11:00 AM (GMT+8)

Join us to learn research-based insights on:

  • Multi-device ownership in different Asian markets
  • User behavioral similarity across different devices
  • Comparisons of cross-screen user behavior during different times of the day and different days of the week
  • Gender differences in cross-device usage

If you sign up and aren’t able to attend, we will send you a recording of the webinar after.

Appier Cross-Screen User Behavioral Insights Report H2 2014

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Download Full Report (English)
レポートをダウンロード(日本語)​
下載報告 (中文)

As we have entered the era of multi-screen, it is important for everyone to understand how we (consumers) interact on different screens at different times and at different markets. In the second half of 2014, Appier analyzed 370 billion data points from our database, covering eight markets, including Australia, Hong Kong, Indonesia, Japan, Malaysia, Singapore, Taiwan, and Vietnam. This research report is designed to help marketers better understand, design and execute localized and customized Cross-Screen Marketing strategies.

Read this report to learn:

  • Insights on multi-device ownership and user behavioral similarity.
  • Comparisons of cross-screen user behaviors during different times of the day and different days of the week.
  • Trends on user preference for screen sizes, creative sizes and operating systems.
  • Effects of device types and screen sizes in game, retail and travel industries.

 

Does Size Really Matter In Advertising?

Does Size Matter

Looking at the history of mobile device development, it feels like it was centuries ago when cellular phones weighed 2lb+ and were too big to fit into our pockets. (Think: Motorola’s DynaTAC in 1983)

Mobile devices has taken a whole different toll since then, mobile devices have gotten significantly smaller, and with the introduction of the first iPhone in 2007, mobile devices have also gotten much smarter.

While the first decade of rapid mobile device growth focused on developing smaller mobilephones (i.e. Nokia “lipstick” 7280 in 2004), recent smartphone development trends shifted towards the idea of “phoneblet”, an mobile phone device at a size of a small tablet. Apple’s latest iPhone 6 plus is an example of this.

As device manufacturers from all of the world continue to develop all kinds of mobile devices of various sizes – from the netbooks a few years ago, to tablets to smartphones to wearable – we couldn’t help but wonder, what kinds of impact does the size of the devices actually have on the users? Does size really matter?

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What is the buzz around Cross-Screen targeting?

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Winnie Lee
Chief Operating Officer

 

    As we enter the era of multi-screen, Cross-Screen targeting has become one of the hottest new topics in the world of advertising. Join Winnie Lee, Appier’s Chief Operating Officer, in understanding what this buzz is all about.

November 19th, 2014 at 11:00 AM (GMT+8)

Join us for a webinar to explore:

  • Interesting insights on multi-screen user behaviors
  • The true essence of Cross-Screen targeting technology
  • Cross-Screen targeting vs. traditional digital campaigns

If you sign up and aren’t able to attend, we will send you a recording of the webinar after.

Asia’s First Cross-Screen User Behavioral Insights H1 2014

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In the first half of 2014, Appier analyzed more than 345 billion pieces of data from our database, covering 10 key APAC markets. This is the first report of its type to provide fascinating Cross-Screen user behavioral insights based on actual user behavior data in Asia. No questionnaires were used!

We are now living in a multi-screen era as people’s time spent across different devices continues to grow at a phenomenal rate. According to Worldwide Market Forecasts and Analysis, the cross-platform and mobile advertising market is forecast to grow from $15.3 billion in 2013 to $76.57 billion in 2018, with Asia-Pacific expected to be the biggest market.

As we enter the era of multi-screen, marketers can no longer ignore the importance of having a seamless Cross-Screen targeting strategy. Appier’s research report is designed to help marketers better understand, design and execute successful Cross-Screen Targeting strategies.

Specifically, you will learn in this research report:

  • Insights on Cross-Screen user behaviors in Asia during different times of the day and different days of the week.
  • Trends on how user preference for device screen size has evolved in Asia.
  • Analysis of how users in Asia interact differently with content from screen to screen.
  • Effects of ad format on digital ad performance for each of the key Asian markets.
  • Key takeaways to increasing Cross-Screen advertising performance and ROI.
  • Market Spotlights on Southeast Asia, Hong Kong/ Macau and Taiwan.
Download Full Report (English)
レポートをダウンロード(日本語)​
下載報告 (中文)