Appier Research Report: Cross-Screen User Behavior Insights, Asia 1H 2015

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The multi-device dynamics has forever altered the marketing landscape, radically changing the methods by which advertisers communicate with their existing and potential customers in Asia. As the number of devices operated by a single user grows, it becomes increasingly difficult to predict user behaviors and patterns across all devices, presenting a daunting challenge to marketers: how to leverage big data to fully understand and accurately predict cross-device usage and user behavior.

To help marketers better understand user behaviors across devices, as well as design and effectively deploy cross-screen marketing strategies tailored to Asian markets, we have released a comprehensive research report on the cross-screen user behavior in the first half of 2015.

The research report provides an overview of key trends in multi-device usage and corresponding user behaviors in 10 Asian markets during the first half of 2015 by analyzing 490 billion data points from the Appier database. Markets covered in the report include Australia, Hong Kong, Indonesia, India, Japan, Malaysia, the Philippines, Singapore, Taiwan, and Vietnam.

Download the report now to be the first to access:

  • Trend indicators for multi-device ownership and user behavior / pattern complexity
  • Comparison of cross-screen user behavior on PCs, smartphones and tablets by day of week and time of day
  • Screen size and operating system trends in Asia based on user preferences
  • Influence of device types and screen sizes on ad interaction and opportunity

Are you ready for Lunar New Year? It’s time to capture the biggest holiday ad traffic in Asia.

Chinese New Year Ad Traffic

Chinese New Year is not only celebrated in China, but also anywhere else in the world with a significant ethnic Chinese population, which is one-fifth of the total global population! The holiday is as important to Chinese as Christmas is to Westerners, so don’t miss out on an opportunity to reach your target audience.

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6 Tips on Increasing Cross-Screen CTR on Mobile Devices

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Over the last couple of weeks, we have talked a lot about the complexity of cross-screen user behaviors and how important it is to capture them on the right device at the right time. Our recent Cross-Screen research report shows some very interesting findings on these cross-screen user behaviors. Based on these findings, we’d like to share with you some tips on increasing cross-screen CTR on mobile devices.

Tip 1: Enticing Content. Size of the device is not the main factor for CTR performance, content is still the key. While market trend suggests that people are moving towards using bigger smartphones and smaller tablets, the difference of CTR on different size devices is not the key factor. Instead, what we find to be more important are the content of the message, and the positioning of ad banners.

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Game Connection: Connect with Users, Turn Them into Loyal Gamers

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This year again we attended the Game Connection Europe in Paris Porte de Versailles from the 28th to the 31st of October; right next to the Paris Games Week. As you might expect from these events, since they are respectively the biggest B2B and B2C trade shows in the Gaming industry in France, there was a huge crowd of visitors, eager to share their passion for video games.

The Game Connection is a special event, not only because it proposes a large set of French delicacies, but especially because it is the occasion to meet the whole gaming ecosystem, from indie studios, to the major publishers and exotic partners (such as us) from around the globe.

In that sense, it is a great place to see original projects and innovative gameplays, maybe from a more humble perspective than what you usually see in global events.

The event itself was very well organised, with a very efficient meeting optimization tool, producing short condensed and straightforward meetings. A special mention for the generosity and conviviality of the after-work events, allowing great networking time.

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