Are you ready for Lunar New Year? It’s time to capture the biggest holiday ad traffic in Asia.

Chinese New Year Ad Traffic

Chinese New Year is not only celebrated in China, but also anywhere else in the world with a significant ethnic Chinese population, which is one-fifth of the total global population! The holiday is as important to Chinese as Christmas is to Westerners, so don’t miss out on an opportunity to reach your target audience.

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Keep the Lights on – 5 Reasons to Building a B2B Holiday Strategy

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Holiday season is the busiest time of the year for B2C industry. Last week, we shared 5 tips for B2C marketers on holiday season planning. Don’t worry, we didn’t forget about you, our B2B marketer friends. The holiday season, despite common misconceptions, is an extremely important time for B2B marketers as well, and here’s why:

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5 Tips to Building a Successful Holiday Ad Campaign

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As we store away our Halloween costumes and enter the month of November, it’s that time of the year again, the Holiday Planning season. Holiday planning doesn’t have to be dreadful – From the Thanksgiving Black Friday and Cyber Monday sales, to the last minute Christmas gift purchasing, all the way to the Lunar New Year shopping – these few months are the most important time of the year for all you B2C marketers, and can help you close the year with a bang!

To help you successfully plan and launch your holiday campaigns, we have put together the following 5 effective tips on holiday campaign planning for B2C marketers:

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