Appier Webinar: Cross-Screen User Engagement

KV_cross-screen user engagement

Winnie Lee
Appier’s COO
      People own more devices than we imagine. Users are often engaging with content on multiple screens. What kind of device types and operating systems do they prefer? Are there any cross-screen user behavior differences in different industries? Based on Appier’s cross-screen research report, join Winnie Lee, Appier’s Chief Operating Officer, for more in-depth knowledge on Asian user behavior across PCs, smartphones, and tablets.

March 19th, 2015 at 11:00 AM (GMT+8)

Join us to learn research-based insights on:

  • Market trend for different device types
  • User preference for different operating systems
  • Effects of creative sizes on mobile devices
  • Effects of device types & screen sizes among different industries

Register now!

If you sign up and aren’t able to attend, we will send you a recording of the webinar after.

 

Multi-Device Ownership & Cross-Screen User Behavior

No one will deny the fact that cross-screen trend is happening. Just look at what you have right now, it’s 4 p.m. and you are doing your work on PC, checking text messages on smartphone occasionally, and probably there’s your personal tablet in your bag and you are going to use it for outside presentation.

Two is not enough.

Owned more than two devices is very common for many people. Same trend also can be seen in many Asian markets. According to Appier’s research report, overall speaking, one-fourth of multi-device users (people who own more than two devices) own three or more devices, even for emerging markets.

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Insights on Asian Consumer’s Multi-Device Ownership & Cross-Screen User Behavior

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Winnie Lee
Appier’s COO
    Not all Asians are the same. The region is as diverse as it is vast. It’s important for marketers to understand your local customers before implementing your marketing campaign. Based on Appier’s latest cross-screen research report, join Winnie Lee, Appier’s Chief Operating Officer, for more insights on Asian consumer’s behavior across PCs, smartphones, and tablets.

February 5th, 2015 at 11:00 AM (GMT+8)

Join us to learn research-based insights on:

  • Multi-device ownership in different Asian markets
  • User behavioral similarity across different devices
  • Comparisons of cross-screen user behavior during different times of the day and different days of the week
  • Gender differences in cross-device usage

If you sign up and aren’t able to attend, we will send you a recording of the webinar after.

Appier Cross-Screen User Behavioral Insights Report H2 2014

Research report blog kV

Download Full Report (English)
レポートをダウンロード(日本語)​
下載報告 (中文)

As we have entered the era of multi-screen, it is important for everyone to understand how we (consumers) interact on different screens at different times and at different markets. In the second half of 2014, Appier analyzed 370 billion data points from our database, covering eight markets, including Australia, Hong Kong, Indonesia, Japan, Malaysia, Singapore, Taiwan, and Vietnam. This research report is designed to help marketers better understand, design and execute localized and customized Cross-Screen Marketing strategies.

Read this report to learn:

  • Insights on multi-device ownership and user behavioral similarity.
  • Comparisons of cross-screen user behaviors during different times of the day and different days of the week.
  • Trends on user preference for screen sizes, creative sizes and operating systems.
  • Effects of device types and screen sizes in game, retail and travel industries.

 

How to leverage “Remarketing” and “Retargeting” in your marketing campaign?

0121_KV_remarketing and retargeting

There is too much jargon in the advertising and marketing fields. This tends to decrease the interest level of marketers due to the confusion created in their minds.

In this article, we would like to introduce the concepts of “Remarketing” and “Retargeting” in a more simple, “Appier” way.

There are not many definitions for these terms to be found currently. From our point of view, the major differences between the two are:

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4 Tips on Capturing Your Audience at the Perfect Time & on the Perfect Device

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Winnie Lee
Chief Operating Officer

 

    Join Winnie Lee, Appier’s Chief Operating Officer, in examining some fascinating Cross Screen user insights and Appier’s 4 tips to capturing your audience at the perfect time and on the perfect device.

December 10th, 2014 at 11:00 AM (GMT+8)

Join us for a webinar to learn interesting research-based insights on:

  • Capturing weekend mobile traffic
  • Leveraging peak mobile traffic spikes
  • Understanding regional differences
  • How Cross Screen targeting can capture users at the perfect time and device

If you sign up and aren’t able to attend, we will send you a recording of the webinar after.

Does Size Really Matter In Advertising?

Does Size Matter

Looking at the history of mobile device development, it feels like it was centuries ago when cellular phones weighed 2lb+ and were too big to fit into our pockets. (Think: Motorola’s DynaTAC in 1983)

Mobile devices has taken a whole different toll since then, mobile devices have gotten significantly smaller, and with the introduction of the first iPhone in 2007, mobile devices have also gotten much smarter.

While the first decade of rapid mobile device growth focused on developing smaller mobilephones (i.e. Nokia “lipstick” 7280 in 2004), recent smartphone development trends shifted towards the idea of “phoneblet”, an mobile phone device at a size of a small tablet. Apple’s latest iPhone 6 plus is an example of this.

As device manufacturers from all of the world continue to develop all kinds of mobile devices of various sizes – from the netbooks a few years ago, to tablets to smartphones to wearable – we couldn’t help but wonder, what kinds of impact does the size of the devices actually have on the users? Does size really matter?

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