5 Tips to Building a Successful Holiday Ad Campaign

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As we store away our Halloween costumes and enter the month of November, it’s that time of the year again, the Holiday Planning season. Holiday planning doesn’t have to be dreadful – From the Thanksgiving Black Friday and Cyber Monday sales, to the last minute Christmas gift purchasing, all the way to the Lunar New Year shopping – these few months are the most important time of the year for all you B2C marketers, and can help you close the year with a bang!

To help you successfully plan and launch your holiday campaigns, we have put together the following 5 effective tips on holiday campaign planning for B2C marketers:

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10 Tips to Market Your App and Win the Global Market


You’ve finally developed your dream app and uploaded it to the app store; you have waited days for downloads to come in but just have had no luck.

The competition is fierce. You are still struggling to drive more downloads and differentiate your app from the other hundreds and thousands of apps on the borderless app store.

Appier’s co-founder and CEO Chih-Han Yu shares with us 10 important tips on how to market your app to the global market based on his previous experience running a mobile gaming studio.

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