On the Future of Artificial Intelligence as a Business Game Changer

Photo_CH Yu and Nobuyuki Idei_resized

Artificial Intelligence (AI) has been trending since August, with interest in the hot topic spiking even higher following a release from MEXT (Ministry of Education, Culture, Sports, Science and Technology) announcing the allocation of 10 billion Japanese yen to build a research center dedicated to Artificial Intelligence. Despite the trend toward broader applications – Nikkei Big Data just recently published a special 100-page feature titled Everything You Wanted to Know about AI – Artificial Intelligence in Japan remains almost exclusively the purview of robot R&D.

At a special occasion held on September 25 at Academy Hills in Tokyo, Chih-Han Yu, CEO and co-founder of Appier, and Nobuyuki Idei (出井伸之), former chairman of Sony Group and current CEO of Quantum Leap, came together to discuss at length The Future of Artificial Intelligence as a Cutting-edge Technology for Businesses.

During the forward-looking discussion, the two CEOs delved into how AI and Big Data are changing the way we do business, especially in the areas of advertising and marketing.

Yu said the implications for AI are far-reaching, and that AI will soon help businesses make smarter decisions, personalize information, and decide on a course of action through real-time intelligent analysis of feedback. Elaborating further, Yu described how AI’s built-in learning mechanism would allow for continuous self-improvement, leading businesses straight to the best solution every time.

Applying AI to the mainstream business model won’t happen overnight, but as Yu pointed out, Appier has already harnessed the power of AI to create highly accurate prediction models that help marketers gain insight into cross-screen user behaviors, giving them the inside information they need to achieve their business goals.

Yu takes pride in his accomplishments in robotics. He has researched and developed several prototypes in projects at Stanford and Harvard, including four-legged robots and transformers. He was also on the Stanford University team that developed the winner of the 2005 DARPA Grand Challenge. The self-driving vehicle has since gone on to gain worldwide fame as the Google Self-Driving Car.

Idei has been credited with making SONY a household name in the 1990s, and overseeing SONY Group’s greatest period of growth. He has also been a leading figure in the development of Japan’s IT strategy, laying the foundation of Japan’s Information Technology Basic Law.

Appier Research Report: Cross-Screen User Behavior Insights, Asia 1H 2015


Download Full Report (English)
下載報告 (中文)

The multi-device dynamics has forever altered the marketing landscape, radically changing the methods by which advertisers communicate with their existing and potential customers in Asia. As the number of devices operated by a single user grows, it becomes increasingly difficult to predict user behaviors and patterns across all devices, presenting a daunting challenge to marketers: how to leverage big data to fully understand and accurately predict cross-device usage and user behavior.

To help marketers better understand user behaviors across devices, as well as design and effectively deploy cross-screen marketing strategies tailored to Asian markets, we have released a comprehensive research report on the cross-screen user behavior in the first half of 2015.

The research report provides an overview of key trends in multi-device usage and corresponding user behaviors in 10 Asian markets during the first half of 2015 by analyzing 490 billion data points from the Appier database. Markets covered in the report include Australia, Hong Kong, Indonesia, India, Japan, Malaysia, the Philippines, Singapore, Taiwan, and Vietnam.

Download the report now to be the first to access:

  • Trend indicators for multi-device ownership and user behavior / pattern complexity
  • Comparison of cross-screen user behavior on PCs, smartphones and tablets by day of week and time of day
  • Screen size and operating system trends in Asia based on user preferences
  • Influence of device types and screen sizes on ad interaction and opportunity

Appier Cross-Screen User Behavioral Insights Report H2 2014

Research report blog kV

Download Full Report (English)
下載報告 (中文)

As we have entered the era of multi-screen, it is important for everyone to understand how we (consumers) interact on different screens at different times and at different markets. In the second half of 2014, Appier analyzed 370 billion data points from our database, covering eight markets, including Australia, Hong Kong, Indonesia, Japan, Malaysia, Singapore, Taiwan, and Vietnam. This research report is designed to help marketers better understand, design and execute localized and customized Cross-Screen Marketing strategies.

Read this report to learn:

  • Insights on multi-device ownership and user behavioral similarity.
  • Comparisons of cross-screen user behaviors during different times of the day and different days of the week.
  • Trends on user preference for screen sizes, creative sizes and operating systems.
  • Effects of device types and screen sizes in game, retail and travel industries.


How to leverage “Remarketing” and “Retargeting” in your marketing campaign?

0121_KV_remarketing and retargeting

There is too much jargon in the advertising and marketing fields. This tends to decrease the interest level of marketers due to the confusion created in their minds.

In this article, we would like to introduce the concepts of “Remarketing” and “Retargeting” in a more simple, “Appier” way.

There are not many definitions for these terms to be found currently. From our point of view, the major differences between the two are:

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Are you ready for Lunar New Year? It’s time to capture the biggest holiday ad traffic in Asia.

Chinese New Year Ad Traffic

Chinese New Year is not only celebrated in China, but also anywhere else in the world with a significant ethnic Chinese population, which is one-fifth of the total global population! The holiday is as important to Chinese as Christmas is to Westerners, so don’t miss out on an opportunity to reach your target audience.

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Keep the Lights on – 5 Reasons to Building a B2B Holiday Strategy

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Holiday season is the busiest time of the year for B2C industry. Last week, we shared 5 tips for B2C marketers on holiday season planning. Don’t worry, we didn’t forget about you, our B2B marketer friends. The holiday season, despite common misconceptions, is an extremely important time for B2B marketers as well, and here’s why:

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