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Asia’s love for mobile and the Asian penchant for owning multiple devices is well documented. But today’s multi-device owners in Asia aren’t just mobile — they’re post-mobile. Rather than a one-way move onto their smartphones, data shows that today’s multi-device users are using all of their screens in complex, interconnected ways based on convenience, habit and preference. A trend we can only expect to accelerate as devices — from smartphones to smartwatches and other wearables — proliferate.
Our latest Cross Screen User Behavior Report analyses over 850 billion campaign data points from Appier-run campaigns across 11 markets in Asia, from the second half of 2015, to help better understand user behavior across devices.
Key highlights include:
- Interacting with 3 or more devices is the norm for Asia’s multi-device users — in fact over half of Asia’s multi device users are switching between 3 screens or more throughout their day.
- Mobile-first doesn’t mean mobile only — even in a region as famously “mobile first” as Asia, PCs continues to be an important screen for Asia’s multi-device users, generating over 50% as much usage as smartphones.
- Behaviors across screens are varied and complex — users move between screens according to convenience, habit and preference and device usage varies accordingly on any given day based on a number of factors, from time of day, day of week to gender and market.
- Majority of multi-device users show a preference for different ad formats on different screens — nearly 7 in 10 of Asia’s cross screen users interact somewhat or completely differently with ads across different screens, displaying different behavior or favoring different ad formats and subject matters.
Download the full report to learn more.
Download Full Report (English)
The multi-device dynamics has forever altered the marketing landscape, radically changing the methods by which advertisers communicate with their existing and potential customers in Asia. As the number of devices operated by a single user grows, it becomes increasingly difficult to predict user behaviors and patterns across all devices, presenting a daunting challenge to marketers: how to leverage big data to fully understand and accurately predict cross-device usage and user behavior.
To help marketers better understand user behaviors across devices, as well as design and effectively deploy cross-screen marketing strategies tailored to Asian markets, we have released a comprehensive research report on the cross-screen user behavior in the first half of 2015.
The research report provides an overview of key trends in multi-device usage and corresponding user behaviors in 10 Asian markets during the first half of 2015 by analyzing 490 billion data points from the Appier database. Markets covered in the report include Australia, Hong Kong, Indonesia, India, Japan, Malaysia, the Philippines, Singapore, Taiwan, and Vietnam.
Download the report now to be the first to access:
- Trend indicators for multi-device ownership and user behavior / pattern complexity
- Comparison of cross-screen user behavior on PCs, smartphones and tablets by day of week and time of day
- Screen size and operating system trends in Asia based on user preferences
- Influence of device types and screen sizes on ad interaction and opportunity
Appier releases cross-screen user behavior insights giving game marketers an inside look into gamers’ profiles across different devices to build smarter promotion.
This infographic, based on a sample of 370 billion data points from Appier database in the second half of 2014, is designed to provide marketers in the gaming industry with insights on how the users interact with gaming ads across different devices – smartphones, tablets and PCs.
Download Full Version(English)
Download Full Report (English)
As we have entered the era of multi-screen, it is important for everyone to understand how we (consumers) interact on different screens at different times and at different markets. In the second half of 2014, Appier analyzed 370 billion data points from our database, covering eight markets, including Australia, Hong Kong, Indonesia, Japan, Malaysia, Singapore, Taiwan, and Vietnam. This research report is designed to help marketers better understand, design and execute localized and customized Cross-Screen Marketing strategies.
Read this report to learn:
- Insights on multi-device ownership and user behavioral similarity.
- Comparisons of cross-screen user behaviors during different times of the day and different days of the week.
- Trends on user preference for screen sizes, creative sizes and operating systems.
- Effects of device types and screen sizes in game, retail and travel industries.
In the first half of 2014, Appier analyzed more than 345 billion pieces of data from our database, covering 10 key APAC markets. This is the first report of its type to provide fascinating Cross-Screen user behavioral insights based on actual user behavior data in Asia. No questionnaires were used!
We are now living in a multi-screen era as people’s time spent across different devices continues to grow at a phenomenal rate. According to Worldwide Market Forecasts and Analysis, the cross-platform and mobile advertising market is forecast to grow from $15.3 billion in 2013 to $76.57 billion in 2018, with Asia-Pacific expected to be the biggest market.
As we enter the era of multi-screen, marketers can no longer ignore the importance of having a seamless Cross-Screen targeting strategy. Appier’s research report is designed to help marketers better understand, design and execute successful Cross-Screen Targeting strategies.
Specifically, you will learn in this research report:
- Insights on Cross-Screen user behaviors in Asia during different times of the day and different days of the week.
- Trends on how user preference for device screen size has evolved in Asia.
- Analysis of how users in Asia interact differently with content from screen to screen.
- Effects of ad format on digital ad performance for each of the key Asian markets.
- Key takeaways to increasing Cross-Screen advertising performance and ROI.
- Market Spotlights on Southeast Asia, Hong Kong/ Macau and Taiwan.
Download Full Report (English)