Appier Programmatic TV: Asia’s First Programmatic TV Solution with AI-empowered Cross-Screen Technology

 

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It is vital to step out silos of traditional TV buying and move to holistic media planning.

TV viewership never can tell who is in front of the screen and viewers’ interest. Traditional TV buying won’t make advertisers happy unless it can render more control to them over the true ROI with the best allocation of a fixed budget given a right set of ad slots with associated audience profiling. To realize the ideal and compelling TV buying solution, Appier Programmatic TV can make advertisers’ TV buying budget effective by adding intelligence through data analysis to boost response rates and allowing advertisers to smartly associate TV buying strategy with all other screens.

Appier Cross-Screen Marketing + Programmatic TV Buying = Best ROI 

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The Next Frontier – TV & Cross-Screen Marketing

KV_The Next Frontier - TV and Cross-Screen Marketing

Despite the fact that we spend more and more time on smartphones and tablets in this multi-screen era, turning on TV is still something we often do when we are at home.

ANA and Nielsen’s survey showed that mobile phone and tablet will be the most important screens for users in 2016, while traditional TV will continue to decrease its importance. Yet, we can still see a tremendous growth on connected TV in three years.

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Multi-Device Ownership & Cross-Screen User Behavior

No one will deny the fact that cross-screen trend is happening. Just look at what you have right now, it’s 4 p.m. and you are doing your work on PC, checking text messages on smartphone occasionally, and probably there’s your personal tablet in your bag and you are going to use it for outside presentation.

Two is not enough.

Owned more than two devices is very common for many people. Same trend also can be seen in many Asian markets. According to Appier’s research report, overall speaking, one-fourth of multi-device users (people who own more than two devices) own three or more devices, even for emerging markets.

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How to leverage “Remarketing” and “Retargeting” in your marketing campaign?

0121_KV_remarketing and retargeting

There is too much jargon in the advertising and marketing fields. This tends to decrease the interest level of marketers due to the confusion created in their minds.

In this article, we would like to introduce the concepts of “Remarketing” and “Retargeting” in a more simple, “Appier” way.

There are not many definitions for these terms to be found currently. From our point of view, the major differences between the two are:

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Are you ready for Lunar New Year? It’s time to capture the biggest holiday ad traffic in Asia.

Chinese New Year Ad Traffic

Chinese New Year is not only celebrated in China, but also anywhere else in the world with a significant ethnic Chinese population, which is one-fifth of the total global population! The holiday is as important to Chinese as Christmas is to Westerners, so don’t miss out on an opportunity to reach your target audience.

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