Game Connection: Connect with Users, Turn Them into Loyal Gamers

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This year again we attended the Game Connection Europe in Paris Porte de Versailles from the 28th to the 31st of October; right next to the Paris Games Week. As you might expect from these events, since they are respectively the biggest B2B and B2C trade shows in the Gaming industry in France, there was a huge crowd of visitors, eager to share their passion for video games.

The Game Connection is a special event, not only because it proposes a large set of French delicacies, but especially because it is the occasion to meet the whole gaming ecosystem, from indie studios, to the major publishers and exotic partners (such as us) from around the globe.

In that sense, it is a great place to see original projects and innovative gameplays, maybe from a more humble perspective than what you usually see in global events.

The event itself was very well organised, with a very efficient meeting optimization tool, producing short condensed and straightforward meetings. A special mention for the generosity and conviviality of the after-work events, allowing great networking time.

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Game Connect Asia Pacific 2014 – Appier is Now in Australia

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Appier attended its first GCAP conference since opening the doors of its Australian office in early September 2014. The Australian developer and gaming community is of huge importance and as such it was important for Appier to understand the market, the skills within it and the pressures that are faced by it each day.

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Highlights from Appier’s Cross-Screen Targeting Party – Welcome to Appier Wonderland

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Thanks everyone for joining us at Appier Wonderland tonight. We had an amazing Friday evening, all thanks to you!

People are constantly surrounded by different devices, from smartphones, tablets, PCs, to  wearables like smart glasses and watches. Appier foresees a future that’s more connected than ever before, and that’s why Appier Cross Screen Targeting was born. We understand the growing challenges for marketers in this hyper-connected era, and developed Asia’s first cross-screen targeting solution  to help marketers engage with their target audiences more effectively across multiple screens.

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