It is vital to step out silos of traditional TV buying and move to holistic media planning.
TV viewership never can tell who is in front of the screen and viewers’ interest. Traditional TV buying won’t make advertisers happy unless it can render more control to them over the true ROI with the best allocation of a fixed budget given a right set of ad slots with associated audience profiling. To realize the ideal and compelling TV buying solution, Appier Programmatic TV can make advertisers’ TV buying budget effective by adding intelligence through data analysis to boost response rates and allowing advertisers to smartly associate TV buying strategy with all other screens.
Appier Cross-Screen Marketing + Programmatic TV Buying = Best ROI
Appier AI engine can automatically learn user behavior from previous cross-screen campaign, and enable learned user profile to make intelligent Programmatic TV buying recommendation. With the addition of Programmatic TV solution to Appier’s strong product portfolio, Appier can now enable advertisers an extensive reach to a larger pool of inventories across mobile devices, PCs and TVs; and more importantly, allow them to step out of silos of traditional TV buying and move to a holistic media plan.
Programmatic TV is happening now. Let’s take a look at Appier Programmatic TV System.
- Appier Programmatic TV targeting parameters
- Appier Programmatic TV channel recommendation system
These are the benefits you can get from Appier Cross-Screen Marketing and Programmatic TV solution.
Why wait if you are interested in this holistic media buying solution? Contact us now.