Appier Research Report: Cross-Screen User Behavior Insights, Asia 1H 2015

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The multi-device dynamics has forever altered the marketing landscape, radically changing the methods by which advertisers communicate with their existing and potential customers in Asia. As the number of devices operated by a single user grows, it becomes increasingly difficult to predict user behaviors and patterns across all devices, presenting a daunting challenge to marketers: how to leverage big data to fully understand and accurately predict cross-device usage and user behavior.

To help marketers better understand user behaviors across devices, as well as design and effectively deploy cross-screen marketing strategies tailored to Asian markets, we have released a comprehensive research report on the cross-screen user behavior in the first half of 2015.

The research report provides an overview of key trends in multi-device usage and corresponding user behaviors in 10 Asian markets during the first half of 2015 by analyzing 490 billion data points from the Appier database. Markets covered in the report include Australia, Hong Kong, Indonesia, India, Japan, Malaysia, the Philippines, Singapore, Taiwan, and Vietnam.

Download the report now to be the first to access:

  • Trend indicators for multi-device ownership and user behavior / pattern complexity
  • Comparison of cross-screen user behavior on PCs, smartphones and tablets by day of week and time of day
  • Screen size and operating system trends in Asia based on user preferences
  • Influence of device types and screen sizes on ad interaction and opportunity

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