From idea to business – how Appier pivoted 8 times!

Harvard is where our startup journey started. From idea to business, Appier experienced 8 pivots before finding success. The lesson we learnt was to fail fast but pivot faster! Follow that journey in this infographic.

From idea to business

About Appier

Appier is a technology company which aims to provide artificial intelligence (AI) platforms to help enterprises solve their most challenging business problems. Appier was established in 2012 by a passionate team of computer scientists and engineers with expertise in AI, data analysis and distributed systems. Appier serves around 1,000 global brands and agencies from offices in 14 markets across Asia, including Taipei, Singapore, Kuala Lumpur, Tokyo, Osaka, Sydney, Ho Chi Minh City, Manila, Hong Kong, Mumbai, New Delhi, Jakarta, Seoul, and Bangkok. For more information please visit www.appier.com.