Appier Research Report: Cross Screen User Behavior Insights, Asia 2H 2015

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Asia’s love for mobile and the Asian penchant for owning multiple devices is well documented. But today’s multi-device owners in Asia aren’t just mobile — they’re post-mobile. Rather than a one-way move onto their smartphones, data shows that today’s multi-device users are using all of their screens in complex, interconnected ways based on convenience, habit and preference. A trend we can only expect to accelerate as devices — from smartphones to smartwatches and other wearables — proliferate.

Our latest Cross Screen User Behavior Report analyses over 850 billion campaign data points from Appier-run campaigns across 11 markets in Asia, from the second half of 2015, to help better understand user behavior across devices.

Key highlights include:

  • Interacting with 3 or more devices is the norm for Asia’s multi-device users — in fact over half of Asia’s multi device users are switching between 3 screens or more throughout their day.
  • Mobile-first doesn’t mean mobile only — even in a region as famously “mobile first” as Asia, PCs continues to be an important screen for Asia’s multi-device users, generating over 50% as much usage as smartphones.
  • Behaviors across screens are varied and complex — users move between screens according to convenience, habit and preference and device usage varies accordingly on any given day based on a number of factors, from time of day, day of week to gender and market.
  • Majority of multi-device users show a preference for different ad formats on different screens — nearly 7 in 10 of Asia’s cross screen users interact somewhat or completely differently with ads across different screens, displaying different behavior or favoring different ad formats and subject matters.

Download the full report to learn more.

Appier Webinar: Tips on Improving Reach and Engagement across All Screens

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Statistics in the Appier Cross-Screen User Behavior Research Report for the first half of 2015 indicate a steady increase in multi-device usage and the continued sophistication of cross-screen user behavior. With more users shopping across multiple devices, understanding the user experience on each individual screen is key to better reach and enhanced interaction. In this webinar, Appier’s Chief Operating Officer Winnie Lee will be sharing tips on enhancing online ad interaction and accelerating conversions.

When: October 15, 2015, at 1:00 PM (GMT+8)

Sign up now to learn about:

  • Screen size and OS user preferences
  • Influence of device type and screen size in gaming and retail
  • Influence of creative formats on the mobile interface

Click to watch the recorded webinar

On the Future of Artificial Intelligence as a Business Game Changer

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Artificial Intelligence (AI) has been trending since August, with interest in the hot topic spiking even higher following a release from MEXT (Ministry of Education, Culture, Sports, Science and Technology) announcing the allocation of 10 billion Japanese yen to build a research center dedicated to Artificial Intelligence. Despite the trend toward broader applications – Nikkei Big Data just recently published a special 100-page feature titled Everything You Wanted to Know about AI – Artificial Intelligence in Japan remains almost exclusively the purview of robot R&D.

At a special occasion held on September 25 at Academy Hills in Tokyo, Chih-Han Yu, CEO and co-founder of Appier, and Nobuyuki Idei (出井伸之), former chairman of Sony Group and current CEO of Quantum Leap, came together to discuss at length The Future of Artificial Intelligence as a Cutting-edge Technology for Businesses.

During the forward-looking discussion, the two CEOs delved into how AI and Big Data are changing the way we do business, especially in the areas of advertising and marketing.

Yu said the implications for AI are far-reaching, and that AI will soon help businesses make smarter decisions, personalize information, and decide on a course of action through real-time intelligent analysis of feedback. Elaborating further, Yu described how AI’s built-in learning mechanism would allow for continuous self-improvement, leading businesses straight to the best solution every time.

Applying AI to the mainstream business model won’t happen overnight, but as Yu pointed out, Appier has already harnessed the power of AI to create highly accurate prediction models that help marketers gain insight into cross-screen user behaviors, giving them the inside information they need to achieve their business goals.

Yu takes pride in his accomplishments in robotics. He has researched and developed several prototypes in projects at Stanford and Harvard, including four-legged robots and transformers. He was also on the Stanford University team that developed the winner of the 2005 DARPA Grand Challenge. The self-driving vehicle has since gone on to gain worldwide fame as the Google Self-Driving Car.

Idei has been credited with making SONY a household name in the 1990s, and overseeing SONY Group’s greatest period of growth. He has also been a leading figure in the development of Japan’s IT strategy, laying the foundation of Japan’s Information Technology Basic Law.

Appier at iMedia Brand Summit 2015 India

Shiraz at iMedia Brand Summit India 2015

At the 5th iMedia Brand Summit in Goa, India from September 2 to 4, Appier’s senior regional director Shiraz Kabir shared key aspects of multi-screen marketing with senior brand marketers, prominent media agencies, publishers, and technology providers, all of whom have borne witness to the transformation of the digital media landscape, and subsequently, user behavior, with the advent of new-age technology.

The impactful ideas and actionable insights in Kabir’s concise yet comprehensive presentation resonated with a large majority of attendees. Let’s check out what’s cool from Shiraz Kabir in the brief summary as below.

1. The average consumer’s journey on online platforms has become increasingly complex and difficult to map due to rapid advances in digital and wireless technologies. Identifying users and predicting their behavior across all screens is now a daunting and onerous task involving reams of data. At the same time, pinpointing every user action from browsing to completing purchase is becoming more and more critical to a successful marketing campaign.

2. In the age of personalization, one-on-one marketing at scale is key to the success of cross-screen marketing. The ability to identify individual devices and map them to their respective users is crucial to delivering the right ad to the right audience, at the right time, on the right screen.

3. Given the tremendous volume of user data now in circulation, hyper-segmentation has become an absolute necessity, putting your data to work in real time and building individual user profiles so that you know what motivates the individual user and what action should be taken to engage them within the right context and frequency.

4. Let your data do the talking for you. Precise measurement and analysis is key. If analyzed correctly and used in real time, data can help branding professionals target the right audience and drive the right action, giving them a big edge over the competition.

5. With the deployment of the Cross-Screen recommendation engine, Appier Cross-Screen Targeting is able to determine when, with what device, and with which brand to engage customers and acquire new ones, further augmented by tailor-made optimization tools for a successful marketing campaign every time.

Appier at SEQUOIA:: HACK 2015

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When hackers meet hackers at the the third edition of the annual Sequoia::Hack, happening at ITC Gardenia, Bangalore, India, Appier’s CEO Chih-Han Yu, CTO Chia-Yung Su and founding team member Ying-Jui Chen are invited to join as mentors to share their expertise and experience.

This year, Sequoia Capital’s annual 24-hour hackathon in Bangalore goes live this weekend as more than 700 teams of developers hack away in one of the special developer events in india. The hackathon always can differentiate itself from other regular ones that tend to skew the younger by having more senior folks.

Our CEO Chih-Han Yu will be sharing his experience in building a startup company with breakthrough technologies at the CEO Lounge on Sunday, August 30, as well as answering questions from folks who set the product and direction and want to create a powerful engineering team.

Though the rest of us at Appier are not there with them, we are still excited about the inspirational event with thousands of brightest minds to hack away to come up with great ideas and solutions.

Stay tuned. We will share some pictures from the event with you soon on our Facebook page, LinkedIn page and Twitter timeline.

Appier Webinar: 5 Things Marketers Must Know to Reach Online Customers Effectively

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The multi-device dynamic has forever altered the marketing landscape, radically changing the methods by which marketers communicate with their existing and potential customers in Asia. In this webinar, Winnie Lee, Chief Operating Officer of Appier, will be sharing valuable insights into the pivotal role of screen breadth (reach/opportunity) and receptivity have now assumed in cross- screen marketing.

When: September 1, 2015, at 11:00 AM (GMT+8)

Sign up now to learn about:

  • Trends in multi-device ownership and user behavior / pattern complexity
  • Multi-device usage trends and opportunities
  • User preferences for screen sizes and operating systems
  • Receptivity to online advertising in Asian markets
  • Market specific cross-screen user behavior highlights

Register now!

If you sign up but are unable to attend the webinar, we will send you a recording later.

Appier Research Report: Cross-Screen User Behavior Insights, Asia 1H 2015

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Download Full Report (English)
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下載報告 (中文)

The multi-device dynamics has forever altered the marketing landscape, radically changing the methods by which advertisers communicate with their existing and potential customers in Asia. As the number of devices operated by a single user grows, it becomes increasingly difficult to predict user behaviors and patterns across all devices, presenting a daunting challenge to marketers: how to leverage big data to fully understand and accurately predict cross-device usage and user behavior.

To help marketers better understand user behaviors across devices, as well as design and effectively deploy cross-screen marketing strategies tailored to Asian markets, we have released a comprehensive research report on the cross-screen user behavior in the first half of 2015.

The research report provides an overview of key trends in multi-device usage and corresponding user behaviors in 10 Asian markets during the first half of 2015 by analyzing 490 billion data points from the Appier database. Markets covered in the report include Australia, Hong Kong, Indonesia, India, Japan, Malaysia, the Philippines, Singapore, Taiwan, and Vietnam.

Download the report now to be the first to access:

  • Trend indicators for multi-device ownership and user behavior / pattern complexity
  • Comparison of cross-screen user behavior on PCs, smartphones and tablets by day of week and time of day
  • Screen size and operating system trends in Asia based on user preferences
  • Influence of device types and screen sizes on ad interaction and opportunity

Appier Programmatic TV: Asia’s First Programmatic TV Solution with AI-empowered Cross-Screen Technology

 

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It is vital to step out silos of traditional TV buying and move to holistic media planning.

TV viewership never can tell who is in front of the screen and viewers’ interest. Traditional TV buying won’t make advertisers happy unless it can render more control to them over the true ROI with the best allocation of a fixed budget given a right set of ad slots with associated audience profiling. To realize the ideal and compelling TV buying solution, Appier Programmatic TV can make advertisers’ TV buying budget effective by adding intelligence through data analysis to boost response rates and allowing advertisers to smartly associate TV buying strategy with all other screens.

Appier Cross-Screen Marketing + Programmatic TV Buying = Best ROI 

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User Behavior Insights in Asia Help You Smartly Advertise Games Across the Region

User Behavior Insights in Asia Help You Smartly Advertise Games Across the Region.

Appier releases cross-screen user behavior insights giving game marketers an inside look into gamers’ profiles across different devices to build smarter promotion.

This infographic, based on a sample of 370 billion data points from Appier database in the second half of 2014, is designed to provide marketers in the gaming industry with insights on how the users interact with gaming ads across different devices – smartphones, tablets and PCs.

Download Full Version(English)